Rogac is a Slovenia-based textile printing and embroidery company that has been serving the European promotional textile industry since 1993. The company operates exclusively as a B2B (business-to-business) service provider, specializing in textile decoration and fulfillment services for resellers only.
Company Overview: Founded in 1993 and headquartered in Maribor, Slovenia, Rogac has grown to become an established player in the European textile printing industry with approximately 60 employees. The company generates annual revenue estimated between $1-5 million and has built its reputation over 29 years of industry experience.
Business Model: Rogac operates exclusively for resellers and industrial clients, not end consumers. They position themselves as a professional partner for businesses that need to meet the increasing expectations of their end customers. The company serves markets in Austria, Germany, Switzerland, and worldwide, with a strong focus on the European market.
Production Capabilities: Rogac processes thousands of textiles daily and handles tens of thousands of orders annually. Their production statistics include:
- Millions of prints produced
- Serving numerous resellers across Europe
- Fast turnaround times for both small and large quantities
Technology and Equipment: The company maintains a comprehensive array of printing technologies:
- Screen Printing: Two modern 12-color automatic carousels with 50x70cm printing format
- Digital Printing: Kornit DTG (Direct-to-Garment) machines for small quantities and personalization
- Embroidery: 30 embroidery heads with innovative 3D embroidery capability
- Transfer Printing: In-house production and application of heat transfers
- Additional Technologies: Flex foils, digiflex, sublimation, UV printing
Services Offered:
- Screen printing (their primary decoration method)
- Digital direct printing (DTG)
- Embroidery and 3D embroidery
- Heat transfer production and application
- Print-on-demand services
- Fulfillment services including warehousing and direct delivery to end users
- Relabeling services
- All-over printing on Austrian printing machines
Unique Capabilities: Rogac distinguishes itself by:
- Producing everything in-house without outsourcing
- Offering exceptional flexibility through their own transfer production
- Combining multiple decoration techniques (e.g., embroidery with print)
- Providing comprehensive fulfillment services including stock management
- Operating as an official Stanley Stella dealer
- Offering powerful API connections for seamless integration
Market Position: The company emphasizes its role as “the special Missing Link” for customers, providing very fast and cost-effective solutions for small quantities while maintaining professional quality standards. They pride themselves on meeting tight deadlines and delivering smaller quantities efficiently, making them a preferred partner for resellers who need reliability and flexibility.
Customer Focus: Rogac’s approach centers on understanding the needs of resellers, with dedicated English-speaking advisers available for international clients. They combine modern technology with experienced staff to deliver high-quality products on tight deadlines, making them particularly valuable for businesses requiring quick turnarounds, personalizations, or complex printing requirements.
The company actively participates in industry events, including major textile decoration trade fairs like TecStyles Visions in Stuttgart, demonstrating their commitment to staying current with industry trends and maintaining visibility in the European textile printing market.